Posts Tagged ‘kirk franklin’

“Leading e-nnovation”

Friday, January 29th, 2010

I am amazed at the “quick work” that God is doing with Yes Lord Radio. This is truly a divine undertaking. Who would’ve thought two years ago that an idea would spread so fast? God is a rewarder of those that “diligently” seek HIM while having a heart to bless millions……that’s right millions. One of the reasons that I feel YLR is moving and growing at the speed of light is that this company is led by humility. It is the desire of YLR to reach the world with the gospel of Jesus Christ and be an “e-nnovative leader” while doing it. So many people get up everyday and fish from the same well. They seek gospel music artist(s), ministries, conventions, and radio in the same old wells that EVERYBODY else does only to be disappointed when they catch the same ole’ types of fish that everybody else does. YLR is committed to giving the people what they’re continually asking for…..FRESH MINISTRY!!!!!! WE understand that the world has shrunk because of the internet and that the playing fields are level for the first time in hundreds of years. YLR will lead this E-volution! We will give you world exclusives, singles, videos, and the interviews that will set your soul ablaze. YLR will ask the questions that no one else will. We will dig deeper and get down to the real truth behind the music and the ministries. It’s our hearts desire to BLESS all the nations of the earth. Join the team and help us bring it to pass.

All one has to do is take a look around at the giants that are falling everyday in the world of media and see that the handwriting is on the wall. Newspapers, radio stations, magazine publishers, and record labels are succumbing to technology. Companies like facebook, YouTube and Twitter have changed the landscape of marketing, promotions and advertising and the giants couldn’t adapt. Neither could the dinosaurs of old. Extinction is around the corner for most of the places and methods that the gospel genre has used for the last twenty years. We predict that new television shows will be syndicated in ways previously unknown and will have massive followings. Record labels are going to have to change their strategies. It’s a new day. A day of  E-nnovation.  YLR has so many new and e-nnovative methods for reaching the world with the gospel and we’re looking at 2010 as a year of tremendous UPside. In other words, WE are coming and no one is going to match the level of professionalism,  excellence and technological leadership that we’re bringing to the digital table.  Oh yeah, e-nnovation is just a new term we coined that stands for electronic innovation. So for all of you zombies that believe there are only 3 gospel artist and 1 gospel label……Sorry, it’s a new day. And for all of you that think there’s only 1 gospel television show to watch, ……..oops! It’s a new day and YLR is going to lead this E-Revolution! Feel free to copy and distribute to the entire world. YLR loves Ya’……Don’t be surprised……

In HIM,

PFrank

www.xcelfellowship.com

www.frankhenderson.org

Frank Henderson is the pastor of XCEL Fellowship Church located in Oxford, North Carolina and also the host of the “Doin It BiG” radio show here on YLR! Reach out to him at xcelpastor@gmail.com and let him know what you’re thinking and who you’d love to hear from and about……

Don’t Forget Your REAL Audience

Monday, August 17th, 2009

It happens all the time. History continues to repeat itself. I sometimes sit back and say to myself, “How in the heaven did that happen?” when I read and see what is making news all over the world. I say to myself how did they let it get this far? Why can’t they see who has really been there for them? Why bite the hand that has fed you for so long?  Sometimes when a person makes it big they think that it happened because of their talent. I think it happened because of God, their talent and people’s recognition of their gift. Here’s the problem: They give God the credit and they give themselves a pat on the back, but FORGET who purchased, downloaded, referred to their friends, bought tickets, tuned into the radio or TV station…..yada-yada-yada…..I think you guys get the point. I tell people all the time that without those people that will BUY into your services, You’re NOTHING! Why do you think Chris Brown is on YouTube giving video taped apologies? Why is Michael Vick on ” 60 Minutes crying ?” It’s because they are beginning to recognize that in all actuality, it was people who padded their pockets and made them famous.  Here are two principles to live by for the rest of your life:

 

“Why do you think Chris Brown is on YouTube giving video taped apologies? Why is Michael Vick on ” 60 Minutes crying ?”"

 

 

1] Recognize the people that are “connectors” in your life!  This is your management, your distributor, your producers, your publicist and etc…Their job is to get you noticed and to connect you to those that can give you more of a platform and help in branding your unique offering to the world. They will NEVER buy one thing from you. They actually RECEIVE monies that you earn while swimming in the pool of “fame” that they build for you. Don’t get it twisted!

2] Recognize the people that actually BUY from you! These are the guys and gals that you have to keep happy. They spend their hard earned dollars so that you can earn some hard earned dollars. They show up at your events. They buy your CD’s, your posters, and your t-shirts. They download your music or your art. They tell their friends and family about what a great time they had @ your event. Never FORGET them because they will FORGET you and then you could find yourself singin’  and practicin’ in the mirror by your lonesome again.

 

*These are two distinct and different categories of people and it’s wise to never get them twisted. The second group will always let you know when you’re getting the job done and the first one will always be subject to the second one.

 

BIG Frank,

Frank is just a guy with a big heart and a bigger mouth! Livin’ in Raleigh, NC is his claim to fame and he believes that Jesus Christ is the ultimate example for how we should live and be a blessing to those that we come into contact with. Check him out at www.frankhenderson.org or email him at frank@frankhenderson.org and he’ll be sure to holla back